Economic Independence of Cheng Hoo Mosque Surabaya: Strategic Management Perspective
Abstract
Cheng-Hoo Mosque – Surabaya has been developing economic efforts to realize civil economy-based mosque independence. Interestingly, the efforts do not only aim to increase mosque cash, but also to empower the community through, one of them, cattle farm. This study aims to describe the strategies carried out by this mosque in realizing this independence, starting from the beginning, along with all of the considerations. It uses strategy formulation by Fred R. David. It applies qualitative methodology by using semistructured interviews, observation and documentation. It indicates that: (1) the mosque’s independence mission is harmoniously built and supports its vision; (2) the strategies from internal condition mapping, include : management resources, mosque image and assets, organizational work system, while from external conditions include: the congregation needs, resources of donors and pesantren, retail business development, and economic conditions; (3) its strategies are based on the strength of opportunities, namely: (1) Planning various economic enterprises, including cooperatives and cafes, Cheng Hoomart, Cheng Hoo Bakery and cattle farm, (2) Cooperating with donors, (3) building cooperations, (4) Improving human resources through trainings, and (5) Using technology for supervision. It also applies weakness-threat strategy to improve human resource mindset, and strengthweakness strategy to build management commitment.