open access


The phenomenon of da’wa through empowerment efforts in the context of traditional rural communities has its challenges, especially in creating social change. Previous studies have proven that agents' role is significant in community development by optimizing local assets owned. However, no one has reviewed how the enabler role is carried out in each stage of asset-based empowerment so that the social transformation process can be carried out efficiently. The head of Karanganyar village was able to carry out the role of initiator and thus create social change in his village through a tourism program called Kaliklepu. This study is oriented to analyze how the village head can optimize his enabler role in such a way that he succeeds in empowering villages that are plagued by pessimistic and inferior mental problems to become active and participatory communities. The approach used is a phenomenological study through observation and in-depth interviews with several key informants and is based on ABCD theory analysis. The findings show that the head of Karanganyar can play the enabler role by adjusting the social context at each stage of empowerment. At the defined stage, the dominant role is super personality and empathetic understanding, while communicating commitment and high enthusiasm can be a trigger for change at the discovery and dream stage. In the design and delivery stage, the dominant role is an attitude of integrity and coordinative communication.