Peran Agen dalam Difusi Inovasi Dakwah Bil Hal Sedekah Sampah Kampung Brajan, Yogyakarta

Abstrak

THE ROLE OF AGENTS IN THE DIFFUSION OF INNOVATION DAKWAH BIL HAL WASTE ALMS IN BRAJAN VILLAGE, YOGYAKARTA. The study was based on the successful empowerment carried out by Ustaz Ananto Isworo to the people of Brajan Yogyakarta through the "trash alms" movement. Residents feel the impact of a clean environment, educational scholarship funds for elementary and middle school children, assistance for sick residents Rp. 500,000, and the increasingly active presence of residents at the mosque. Previously, this village was known as a black village that liked gambling, drinking, adultery, and was far from religious behavior. The success of the process of diffusing the "waste alms" innovation was due to the success of introducing the idea of the "waste alms" program to citizens personally and in congregation, acceptance of the values of almsgiving and the dangers of waste for the environment, and the ability to solve the problem of doubts about managing waste. This study aims to describe the role of Ustaz Ananto Isworo in diffusing the innovation of 'waste alms' in Brajan village. The methodology used is qualitative research, the data source is the library in the form of a profile book on 'waste alms' and video interviews with Ustaz Ananto Isworo. As a result, Ustaz Ananto played a role in collective decisions, namely as a takmir who had a legitimator to act as a stimulator and innovator in the implementation of waste collection and management in mosques. Regarding optional decisions, the ustaz plays a role starting from fostering community needs, motivating by example, and defending against traffic jams. The diffusion of this innovation is an example of da'wah bil hal by empowering the community through waste management centered in the mosque.