Dakwah Pemberdayaan Perempuan: Strategi Komunikasi Gagasan Kesetaraan Gender Di Nusa Tenggara

Abstract

This study examines the empowerment communication strategy used by Oxfam in building gender equality awareness in the communities of West and East Nusa Tenggara. The approach used has proven successful in building gender awareness in both women and men, thus facilitating the efforts to empower women's economy. This study uses a literature review method, with a rational descriptive analysis. Oxfam's communication strategy has several target communicants, including women, men, and community leaders. The communication strategy for each target communicant is different depending on the role of each party in empowerment, the problems faced related to gender equality, and the goals that Oxfam wants to achieve. In general, the messages conveyed to build gender equality awareness are related to (1) raising awareness of forms of gender injustice and violence problems in the community, (2) the impact and prospects of gender equality awareness, (3) and encouragement to be actively involved in efforts to build gender equality in the community.